INFO
job: Design partner, True Ventures
t: @veen
w: about.me/veen
“I’d never thought, like, some day I’d be in finance, ” says Jeff Veen. But here we are; having played a major role in some of the most web’s most important developments – spearheading UX-driven design at Adaptive Path, bringing analytics to the masses at Google Analytics, and upending the way we approach fonts on the web at Typekit – Veen is now a design partner at venture capital firm True Ventures.
He’s also made the surprisingly smooth transition from the West Coast to Hoxton, London. “You know, we’re on the other side of the road when we’re driving around, but other than that it’s still startups and pourover coffee and fixed-gear bicycles everywhere I look, ” he smiles.
Veen’s early…
