On the wall above the couch in Tim Cook's office at Apple are three black-and-white portraits: Bobby Kennedy, Martin Luther King Jr. and Jackie Robinson. They were part of the subversive ad campaign Apple devised at a low point in 1997 to set itself apart from the competition. The slogan was "Think Different"--which is exactly what Cook is now asking us to do. Having conquered the world with his devices, he is now clashing with the U.S. government over privacy, security and the balance of public and private interests.
TIME senior writer Lev Grossman and I went to see Cook in Cupertino, Calif., as Apple faces an immense test: commercial, legal, political, even moral. How can the company refuse to help the FBI break into the phone of one of…