THINK ALFA ROMEO, THINK CURVES. THINK lustrous crimsons, cherries, scarlets and garnets, rolling like the Tuscan hills over sophisticated underpinnings and strident engines, and glittering with heart-shaped scudettos or the occasional serpent or delicate four-leaved clover. Think Franchini, Nuvolari, Caracciola, Ferrari, 8Cs, Giulias and Spiders.
You do not think wedges. Certainly not wedges of dazzling, glimmering, disco-era emerald, brought to an abrupt halt by bands of traffic-cone orange, with cavernous vents and a profile low enough to trim the lawn on Centre Court. Yet the Carabo show car from 1968 (see opening image) is a vibrant insight into an Alfa Romeo that might have been.
Instead, Alfa has carefully cultivated the crimson curves image, somehow infusing even its most derided products with the kind of cultural heritage and a loyal,…