Facebook currently has over one billion users globally, and 900 million using Messenger. As a result, brands and organisations are creating and testing bot experiences on this platform first. With over 18,000 bots deployed and no searchable ‘bot store’ on the platform, the Messenger ecosystem is still in its early days, with capabilities being updated continuously.
Messenger has made it easy for brands to customise, prototype and test bot experiences on its platform, using built-in messaging templates, navigation patterns, rich media and calls to action. Once your bot is deployed on Messenger, your new business experience is accessible to millions across mobile, tablet and desktop on iOS, Android and Windows.
An exploding third party ecosystem of bot-building platforms, such as ChatFuel and Flow XO allow brands to deploy simple experimental…
