THE year just gone was the most dramatic ever for the rise and rise of newer, fresher, humbler firms with ‘can do’ attitudes. But it must be acknowledged that the door to sales success was conveniently and stupidly left wide open to these companies. For this, several longer-established, staler, sleepier, ‘more prestigious’ (or maybe not) rival outfits based in countries such as Germany, France and Britain were caught napping.
Across 2023, several hard-working manufacturers not so strong on heritage but with confidence, ambition and raw talent, took on and beat their seemingly complacent, allegedly superior rivals where it matters most – on the showroom floors.
In Division 1 of the UK’s ’23 new-car sales contest, VW remained the undisputed champ, Ford the worthy runner-up, with Audi grabbing the final podium…
