John Ryland wasn’t born to motorcycles. He found them late when a friend from work insisted he throw a leg over a Suzuki DR650. It was February in Virginia, long, cold weeks from spring’s warm days. He had a wife and kids and a 9-to-5 at an advertising agency. He got his license, bought a pile of projects, and started his first build. He was 40 years old.
“That was eight years ago,” he says. “The first one was a Yamaha XS850 Triple, and I wanted to put the gold fork on it.”
He laughs when he says it, his sharp eyes narrowing behind his glasses. Of everything that has happened since—getting laid off at the height of the recession, starting a custom-motorcycle shop on a whim, building bikes for…