INFO
Job: Consultant, author, educator
w: donnalichaw.com
t: @dlichaw
net: Tell us a bit about what you do ...
DL: I help businesses and nonprofits better engage their audience with websites, software, apps and services. For example, I will help you figure out how to get more people to use your app, or how to encourage more people to buy something.
net: In your book, The User’s Journey, you describe a story-first approach. In a nutshell, what is this?
DL: If you’re building successful businesses, your job is to move people to action. You need to get them excited about your product or service, get them to want to do something, help them through a path, and then make sure they see value in engaging with your brand. Before I worked…