Hailing from Emilia-Romagna, a corner of Italy devoted to the fabled director Federico Fellini, Alberto Biagetti and Laura Baldassari, of Atelier Biagetti, understand the seriousness of irony. During this year’s Salone del Mobile, they will prove this with their Wearable Casa Collection for luxury label MCM, curated by Maria Cristina Didero, and on view in the 17th-century Palazzo Cusani.
The brand, explains Sung-Joo Kim, MCM’s chairman and chief visionary officer, decided to take part in Milan Design Week for the first time, and not solely because it’s the most cutting-edge design event in the world and a real indicator of emerging consumer lifestyle. The reason, she adds, also has to do with MCM’s origins. ‘It’s a German-born luxury fashion brand founded in 1976, when Munich was a global cultural and…
