Gustav Soderstrom, Spotify
Throughout his 11-year tenure at Spotify, Gustav Söderström has been VP of products, chief product officer – and now head of R&D, leading more than 1,500 people across product, design, data, technology and engineering, reporting directly to CEO Daniel Ek. This, plus his experience as an investor and adviser, means Söderstrom has plenty of opinions on successful product development.
How do you tell if an idea is good?
Söderström uses modelling tools to simplify messy problems, and frameworks such as Hamilton Helmer’s 7 powers to assess ideas. He also works with the notion of Socratic debate: his team thoroughly probe one another’s proposals, battle-testing them on a theoretical level before moving forward. “I think it’s remarkably effective versus actually writing code and shipping products, which is a…
