MALLS, HOW QUAINT. The brick-and-mortar business model, already battered by ecommerce, now has to fend off m-commerce (mobile, of course), even v-commerce—voice—thanks to the proliferation of smart speakers. Data-tracking retailers are plotting new ways to topple Amazon, which accounts for 49 percent of all US ecommerce sales (trouncing its closest competitor, eBay, by a factor of seven). Meanwhile, physical stores and their flighty cousin, the pop-up, are being transformed into AI-enabled spaces, where a robocart can optimize your shopping route and showrooms are tricked out with touchscreen mirrors. Soon, even walls will be unnecessary: Virtual browsing is on the rise, thanks to VR adopters like Lowe’s and Ikea. Welcome to the hyper connected, friction-free future of shopping.
The Invisible Checkout
When the first Amazon Go store opened to the public…