60 PERCENTAGE OF CONSUMERS WHO SAY THEY’RE MORE ADVENTUROUS ABOUT FOOD THAN THEY WERE TWO YEARS AGO.*
CANDICE PENNEFATHER, a busy real estate broker in New York City, has enough to do without dinner being a hassle. Scouring the supermarket for ingredients, hauling grocery bags for blocks, and planning meals? That doesn’t happen. Most evenings, Candice, 33, and her husband, Nicholas, whip up dinner from Blue Apron, an online company that provides premeasured fixings for meals that are created by chefs and delivered to their door in a refrigerated box. On nights when she heads home from work, starving, at 9:30, Candice uses Seamless, a restaurant delivery service, and sushi arrives at her place as she does. To keep her kitchen stocked with basics, she clicks on items on Instacart,…
