IF ANYONE SHOULD HAVE A PLAN to save the supercar, it’s Lamborghini. When you’re almost universally credited with creating the genome of the species, and can list Miura, Countach, Diablo, Murciélago, Aventador, Gallardo and Huracán in your back catalogue, it’s only natural that the car world’s eyes should fall on you to offer a solution to a vexing problem: just how will the supercar, that ultimate symbol of consumption, 20th-century excess, and toxic, noisy emissions, survive in the antiseptic, electrically charged world of the mid-21st century?
“A hybrid V12 is set for the all-new Aventador, and Lamborghini will have an all-electric supercar by 2026” Lamborghini’s plan encompasses both short-, mid- and long-term strategies, and driving it all is a wish to understand what it is that drives customers to buy…
