There was big news out of Cupertino in October—big news! Apple announced a new, smaller version of one of its products at a cheaper price point, potentially opening it up to a whole new class of customers.
I speak, of course, of the HomePod mini (see page 111).
Yes, yes, there were iPhones as well, but I found myself more drawn to the new, smaller, and 100-percent more globular smart speaker. Part of that may have been intrigue, yes, but a more substantial reason is that I’m trying to figure out exactly what Apple’s strategy for this product line is. Which, coincidentally, is exactly what Apple seems to be doing.
THE PRICE IS THE THING
If there’s a bold move for the HomePod mini, it’s all about that price point.…