“IT’S ALL ABOUT LOOKING AND FEELING YOUR BEST” Ever since her debut in 1991, Bobbi Brown Cosmetics has been known for its message of empowering women through its beauty-enhancing makeup. From her Pretty Powerful campaign in 2010, we’ve now arrived to Be Who You Are, a celebration of women, individuality, strength and beauty.
The beauty world is often perceived as shallow, superficial and fleeting. The industry is also, fairly enough, often criticized for holding a singular standard for beauty, one that excludes the vast majority of women. Bobbi Brown was not immune to this, and instead of simply turning a blind eye to the idea of “covering up” one’s flaws, she called on women to embrace their true selves without makeup and also to celebrate the confidence-boosting powers of being…
