As a journalist, I am inundated with press releases on a daily basis, clogging both my email and my postal box. Now that I live in Florida with no fireplace to burn them, they either suffer the delete button or the circular file.
Some, however, are intriguing. A couple of years ago, one was from the House of Creed, a famous perfumery in France. Creed had a new perfume, Love in White, which was “inspired by Mr. Creed’s travels on the high seas.”
I considered the possible scents: fresh varnish, barnacles in a boatyard, teak sanding dust, bottom paint and even eau de bilge water. Would I spray these on my manly chest to replace my Old Spice?
I think not.
Still, that experience prepared me for another press release,…