Arduino boards have proved very popular in the maker community, thanks to their affordability, low power consumption and open source nature. However, a schism and trademark battle has dogged and fragmented the community. Until recently, there were two companies: Arduino LLC (http://arduino.cc, created by the five co-founders of the Arduino project) and Arduino SRL (http://arduino.org, formerly Smart Projects, set up by Arduino co-founder Gianluco Martino, and most recently headed by Federico Musto). At one stage, the LLC entity was forced to introduce a new (European) trademark, Genuino, to protect distributors from litigation. The two firms officially buried the hatchet last year, with all trademarks transferred to a new holding corporation, Arduino AG. Those trademarks have now been acquired by BCMI, a group set up by the four co- founders, excluding…
